Abstract In the context of the emerging knowledge economy, technology parks are becoming crucial elements of the innovation infrastructure, integrating science, education, and production. Their effectiveness largely depends on the application of modern management approaches based on digitalization, strategic planning, and analytical tools. The purpose of this article is to explore innovative approaches to technology park management and determine their role in developing innovation and enhancing the competitiveness of regional economies. The study examines modern management methods, including digital platforms, network interaction models, startup support mechanisms, and tools for assessing the performance of technology parks. Particular attention is paid to increasing managerial flexibility, coordinating innovation ecosystem participants, and streamlining decision-making processes. The study’s results confirm that the introduction of innovative management tools contributes to increased efficiency of technology parks and accelerates the development of the knowledge economy.