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Pilot Study on The Effects of Business Strategies of Edutech Companies on Their Economic Performance in PCMC (Pimpri-Chinchwad Municipal Corporation)

Authors: Ms. Rukhsar Shaikh;

Pilot Study on The Effects of Business Strategies of Edutech Companies on Their Economic Performance in PCMC (Pimpri-Chinchwad Municipal Corporation)

Abstract

This paper investigates the relationship between business strategies adopted by edutech companies operating in the Pimpri-Chinchwad Municipal Corporation (PCMC) region and their economic performance. Through a mixed-methods survey of 50 locally based edutech firms and qualitative interviews with founders and managers. The study identifies key strategic factors — such as pricing models, marketing practices, technology adoption, and customer engagement — that contribute to financial outcomes. The findings suggest that innovative strategy implementation significantly enhances revenue growth and market share, though challenges remain in scalability and competition

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