In the context of increasing market uncertainty and growing competition, the integration of business planningand economic forecasting becomes a key factor in improving the efficiency of industrial enterprises. This study examinesthe interaction between these processes using the case of UzAuto Motors. The research analyzes the company’sorganizational and economic characteristics, sales dynamics, financial performance, and the structure of revenues andcosts. Particular attention is paid to the role of forecasting accuracy in shaping financial results and ensuring consistencybetween market demand and operational decisions. Based on the analysis, the study proposes key directions forimproving business planning, including the integration of scenario-based forecasting, expansion of digital tools, anddiversification of revenue sources. The results contribute to the development of more adaptive and effective managementapproaches in industrial enterprises operating under conditions of economic transformation