This article analyzes the positive and negative impacts of the internet and mass media on the education and upbringing of the younger generation. It is argued that with the rapid development of information technologies, the factors influencing young people's consciousness are sharply increasing, which in turn directly impacts their worldview, moral values, and the process of acquiring knowledge. The article also highlights the importance of developing media literacy, using the internet wisely, and strengthening national and universal values. Keywords: internet, mass media, youth, education and upbringing, media literacy, information security, social networks, spirituality, globalization