With the outbreak of Corona Virus, COVID-19 there is huge panic and fear among the public living in different part of the world. The fear among the public is spreading even faster than virus. The current business market is very uncertain and the market forces are not favorable as usual under normal condition. History has evident that Pandemic had a great negative impact on business across the all sectors. In 1918 influenza pandemic called Spanish flu had a tremendous negative impact on business across the US and Europe. In 2020 with sudden outbreak of Corona virus, the pandemic has largely impact the global economy and it estimated to 1 Trillion dollar. All the sectors affected by the corona virus pandemic, but the sector which affected most is service sector, particularly tourism, entertainment and other allied service associated with this. At the time when I have started writing this research paper the total death due to COVID-19 was 3.50 million people worldwide. The purpose of writing this paper is to know how the companies has change their traditional or usual business approach to face the emerging challenges ahead with the outbreak of COVID-19 pandemic. Through this the authors want to know the various strategies adopted by the companies to sustain in the highly uncertain and competitive market. It is also evident through various researches that the organizations who outmaneuver uncertainty create a resilience they can count upon, no matter how uncertain the market forces are. The need of the hour is to focus on to meet the changing immediate requirement of the customers, employees and the other stakeholder of the business environment.