This article investigates the use and expression of euphemisms in newspaper texts, focusing on their role as strategic linguistic tools in media discourse. Euphemisms, which replace direct or potentially offensive terms with milder or socially acceptable alternatives, are widely employed in political, economic, and social reporting to manage sensitive topics, maintain editorial neutrality, and influence reader perception. The study examines the linguistic and stylistic strategies newspapers use to construct euphemisms, including lexical substitution, metaphorical phrasing, nominalization, and circumlocution. By analyzing the distribution, frequency, and function of euphemistic expressions, the research highlights their importance in shaping tone, framing information, and reflecting cultural and ideological norms. The findings contribute to a better understanding of media language, discourse strategies, and the socio-pragmatic mechanisms underlying the presentation of delicate or controversial subjects in contemporary journalism.