This research provides a comprehensive analysis of the classification and integration of neologisms within the modern media landscapes of the Uzbek and English languages. The study explores the structural, semantic, and pragmatic characteristics of new lexical units, emphasizing the "top-down" flow of terminology from digital platforms to everyday communication. A particular focus is placed on the morphosyntactic shifts occurring in the Uzbek language as it adapts to global communicative demands. The paper classifies neologisms based on their formation methods, including transliteration, calquing, and semantic extension. By examining the "viral" nature of digital media, the research identifies how neologisms transcend professional boundaries and infiltrate colloquial speech. The findings highlight the dual role of media neologisms: as tools for expressing innovative concepts and as instruments for increasing the stylistic expressiveness of journalistic texts. The study concludes with recommendations for maintaining linguistic integrity while embracing necessary lexical expansion