The rapid industrialization of emerging markets has led to significant economic growth, yet it has simultaneously accelerated environmental degradation through carbon-intensive logistics operations. This paper examines the strategic implementation of Green Supply Chain Management (GSCM) within high-growth regional economies. We investigate the transition from traditional linear supply chains to circular models that prioritize resource recovery and emissions reduction. The study evaluates the primary drivers for sustainability adoption, including regulatory pressure, international trade requirements, and consumer demand for ethical sourcing. Through a mixed-methods analysis of regional logistics hubs, we identify the technical and financial barriers that hinder the widespread adoption of "Green Freight" initiatives. Our research highlights the critical role of IoT-enabled tracking and multi-modal transport optimization in reducing the environmental impact of last-mile delivery. The findings suggest that while initial capital investment remains a challenge, the long-term operational efficiencies gained through waste reduction and fuel optimization provide a compelling business case for sustainability. This paper provides a management framework for balancing economic competitiveness with environmental stewardship in the evolving landscape of global logistics.