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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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The Silver Economy and Geriatric Consumer Behavior in Urban India

Authors: Ananya Mukhopadhyay, Karthik Swaminathan, Meherosh Firoz;

The Silver Economy and Geriatric Consumer Behavior in Urban India

Abstract

The demographic narrative of India has begun a significant shift as the percentage of the population aged sixty and above reaches a historic high in urban centers. This segment, often termed the Silver Economy, represents a diverse and increasingly affluent consumer base with distinct psychological and physiological needs. This paper investigates the evolving patterns of geriatric consumer behavior among the middle and upper-middle classes in Tier-1 Indian cities. Our research examines the intersection of digital adoption, healthcare spending, and the transition from traditional savings-oriented mindsets to lifestyle-oriented consumption. Through a comprehensive survey of 2,500 senior citizens across five metropolitan areas, we analyze how post-retirement aspirations are redefining sectors such as leisure travel, wellness real estate, and assisted technology. The results indicate a substantial increase in discretionary spending within this cohort, driven by higher financial independence and a desire for social connectivity. This study provides a socio-economic framework for businesses to pivot toward inclusive marketing strategies, ensuring that the Silver Economy becomes a driver of inclusive growth rather than a demographic challenge.

Keywords

Silver Economy, Geriatric Marketing, Demographic Dividend, Urban Longevity, Digital Literacy, Healthcare Consumerism, Multi-generational Housing, Financial Inclusion, Post-retirement Lifestyle, Loneliness Mitigation.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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