The article examines emotion- and feeling-oriented methods of manipulative influence in American and Russian film discourse, using dialogues from contemporary feature films and TV series as empirical material. The study focuses on three of the most common emotional tactics of speech manipulation – reproach, provocation, and threat. The linguistic means of their realization are analyzed, and the semantic types of their actualization are identified; the degree of each tactic’s implicitness and explicitness, as well as restraint and expressiveness, is examined. Particular attention is paid to the culture-specific features of their implementation, which make it possible to reveal similarities and differences in the mechanisms of speech manipulation typical of American and Russian linguocultures. The findings indicate that in the English-language material, manipulative tactics tend to manifest themselves predominantly in a mild, indirect form and less frequently involve direct negative evaluation, whereas in Russian-language film discourse, on the contrary, emotionally charged, overt, and often aggressive forms of influence prevail. These differences reflect culturally conditioned norms of interaction, typical communicative expectations, and narrative conventions of the two linguocultures and contribute to the understanding of nationally conditioned models of verbal behavior in the media discourse of contemporary screen culture.