Powered by OpenAIRE graph
Found an issue? Give us feedback
ZENODOarrow_drop_down
ZENODO
Journal . 2026
License: CC BY
Data sources: Datacite
ZENODO
Journal . 2026
License: CC BY
Data sources: Datacite
versions View all 2 versions
addClaim

A Study on Customers Perception towards Selected Public Sector Banks in Tirupur City

Authors: IJMSRT;

A Study on Customers Perception towards Selected Public Sector Banks in Tirupur City

Abstract

Abstract The banking sector in India has undergone significant transformation due to economic liberalization,rapidtechnological advancement, and increasing competition from private sector banks and financial technology companies. Although they both add to bank competition, public sector banks have been critical for financial inclusion for many segments of India's large population. In addition, a customer's perception of a particular bank has become a key factor for competition and sustainability of banking institutions in India. This paper examines customer perception towards certain public sector banks in Tirupur City, Tamil Nadu, through the collection of primary data from 120 respondents using a structured questionnaire. The study identified five aspects that contribute to customer perception of public sector banks, including: Service Quality; Staff Behaviour; Reliability; Accessibility; and Digital Banking Services. Percentage Analysis, Ranking Techniques, and Chi-square analysis were used as statistical tools to interpret data collected. The findings of the present study reveal that customers generally consider public sector banks to be institutions that their customers can trust. The results of this study indicate that Service Quality and Trust are the two most important aspects affecting customer satisfaction; however, demographic variables such as age and gender do not have significant positive or negative impact on customer perceptions of public sector banks. Further, customers also expect digital banking improvements, faster service delivery and better customer service. The research determined that public sector banks would achieve better customer satisfaction and customer loyalty results through improved technological infrastructure and enhanced service efficiency. 

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!