Abstract: Capacity planning and production management are vital administrative functionswithin manufacturing industries, especially in sectors responsible for producing essentialconsumer goods such as bottled and sachet water. In developing nations like Nigeria, thedemand for packaged drinking water has risen considerably due to population increase,accelerated urbanization, and the inadequacy of government-provided water supply systems.This research examines the capacity and production planning practices of the Veritas WaterCompany, a water production enterprise affiliated with Veritas University in Abuja. The studyspecifically investigates the operational framework of the factory, workforce size, productionprocedures, demand levels for water products, managerial perspectives on production activities,and the major constraints affecting productivity. The study employed a qualitative case studydesign. Information was gathered through observation of factory production activities and theexamination of secondary materials such as academic publications, institutional documents, andliterature on manufacturing and production management. Findings indicate that the VeritasWater Factory operates as a university-based enterprise aimed at providing safe and reliabledrinking water to students, staff, and nearby communities in Abuja. The factory employs amoderate workforce responsible for various operational roles including production, packaging,quality assurance, distribution, and administrative coordination. Despite its operational structure,the study identifies several challenges affecting the factory’s efficiency and capacity utilization.These challenges include unstable electricity supply, rising costs of production inputs,competition from other packaged water brands, distribution limitations, and equipmentmaintenance issues. Nevertheless, the growing demand for packaged drinking water in Abujacreates opportunities for business expansion. The study concludes that strengthening productionplanning mechanisms, upgrading production equipment, improving staff capacity, andexpanding distribution networks are crucial for enhancing the efficiency and sustainability of theVeritas Water Factory.