This article examines the role and significance of artificial intelligence in modern society, as well as the information security challenges associated with its use. It highlights the capabilities of artificial intelligence in rapid data analysis, workflow automation, and improving efficiency across various fields. The concept of information security and its core principles—confidentiality, integrity, and availability—are briefly explained. Special attention is given to the analysis of deepfake technologies and fake content generated with the help of artificial intelligence, along with their negative impact on information reliability, fraud, and the spread of misinformation. In conclusion, the article emphasizes the importance of verifying information, relying on trustworthy sources, and following security measures when using artificial intelligence technologies.