This study aims to determine whether Instagram social media, which is included in popular social media, has a major impact on photography interest. The writing method in this research was quantitative which includes research proposals, processes, hypotheses, field work, data analysis and data conclusions up to writing using aspects of measurement, calculations, formulas and certainty of numerical data using accidental sampling techniques to get respondents who meet the criteria and follow the @riomotret Instagram account and are interested in photography. The subjects in this study were active followers from the Instagram account @riomotret. Meanwhile, the object of this research is Instagram social media. Based on the results of this study, it can be concluded that variable X1, namely content and variable X2, namely the quality of shooting, has a positive influence on variable Y, namely interest in photography. Content and shooting quality have a strong relationship with photographic interest. This shows that the @riomotret Instagram account is able to increase interest in photography in adolescents and can improve photography skills.