First Impressions Matter: Making Your Presence Count is an educational presentation by Dr. B. Prathima (Associate Professor, Government College (Autonomous), Rajahmundry) that explores the science and strategy of personal image management. It covers concepts such as the Seven-Second Rule, the Four A’s of Dressing, power dressing, grooming, and accessory coordination, offering practical guidance to project confidence and professionalism. Target Audience:Students, job seekers, young professionals, educators, and anyone interested in improving their personal and professional presence, especially for interviews, workplace interactions, presentations, and networking events. Learning Objectives:Participants will be able to: Understand the importance of first impressions in professional and social contexts. Explain the Seven-Second Rule in personal interactions. Apply the Four A’s of Dressing for appropriate appearance. Recognize the role of grooming and accessories in personal image. Use power dressing strategies to enhance confidence and professionalism. Improve personal branding and presence in academic and workplace settings.