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International Journal For Multidisciplinary Research
Article . 2025 . Peer-reviewed
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ZENODO
Article . 2026
License: CC BY
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ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Behavioural Impact of Game-Based Learning on Employee Engagement and Productivity in Service Companies under Indian IT Industry.

Authors: Udayashankar Rao KN; Dr. JK Tandon;

Behavioural Impact of Game-Based Learning on Employee Engagement and Productivity in Service Companies under Indian IT Industry.

Abstract

This research investigates how gamification strategies impact learner engagement, motivation, collaboration, and information retention within corporate training programs, particularly in IT service organizations. A structured survey involving 180 professionals from ten firms revealed that gamified learning is perceived as more effective than conventional methods by 65% of respondents. Leaderboards (82%) and achievement badges (78%) were identified as key motivators. While 75% of participants expressed increased willingness to engage in gamified modules, 60% noted that overly competitive elements could be counterproductive. The study concludes with five strategic recommendations for sustainable gamification: customized learning journeys, career-relevant incentives, integration of real-world scenarios, collaborative challenges, and periodic content updates. These insights offer valuable guidance for instructional designers and corporate educators aiming to optimize training outcomes.

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold