Abstract: The insurance industry facilitates the growth and development of the economy. The life insurance helps to have a proper coverage on risk towards life of the insured. The creation of awareness regarding the policies, plans and facilities enables a huge growth in the insurance sector. The main objective of the research is to determine the demographic profile of sample respondents and analyse the factors influencing buying of life insurance policies. This study supports to understand various drives that make the policyholders to buy life insurance policies. Primary data have been taken and adopted convenience sampling method as sampling design. The statistical tools used for analysis was percentage analysis and t-test. The conclusion is that the new products and services are to be well informed to the consumers for better prospects of the life insurance company. Keywords: Life Insurance, Purchase decisions, Life Insurance Policies. Title: A STUDY ON FACTORS INFLUENCING THE BUYING OF LIFE INSURANCE POLICIES Author: Dr. S. Gayathri, Ashitha Ashok C International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 645-650 Research Publish Journals Website: www.researchpublish.com Published Date: 05-March-2026 DOI: https://doi.org/10.5281/zenodo.18874078 Paper Download Link (Source) https://www.researchpublish.com/papers/a-study-on-factors-influencing-the-buying-of-life-insurance-policies