This study examines the influence of packaging on consumer purchase decisions in Coimbatore city. In today’s competitive marketing environment, packaging plays a vital role not only in protecting products but also in attracting customers and influencing buying behaviour. Packaging acts as a communication and promotional tool that creates product differentiation and enhances brand image. The study focuses on key packaging elements such as colour, design and graphics, labeling, material quality, and eco-friendly packaging, which significantly impact consumer perception and purchasing decisions. Primary data was collected from 100 respondents through a structured questionnaire using convenience sampling method. Percentage analysis was used for data interpretation.