The subject of the study is the management mechanisms for ensuring the economic balance of an agricultural enterprise in the conditions of implementing the principles of sustainable development.The purpose of the study is to identify and substantiate effective management approaches to supporting the economic balance of agricultural enterprises, adapted to the requirements of the modern socio–economic and ecological environment.Research methods: systemic approach, methods of economic analysis, logical generalization, comparative analysis, SWOT analysis, elements of strategic modeling.The results of the work in the article substantiate the conceptual principles of managing economic balance in an agricultural enterprise from the standpoint of sustainable development, analyze the factors of influence and determinants of balance, characterize the digital, financial, social and environmental aspects of the new management model.Field of application of the results. The results can be used in the practice of managing agricultural enterprises, in the activities of local governments, in the formation of rural development programs, as well as in the educational process of economic and agricultural higher education institutions.Conclusions. Managing the economic balance of an agricultural enterprise requires a systemic approach, which includes the integration of digital tools, strategic financial management, human capital development and environmental responsibility. Only by combining these factors is it possible to form a sustainable, flexible and competitive business model that can function effectively in a dynamic environment and global challenges.