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Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA AS AGENTS OF CHANGE: IMPLICATIONS FOR SOCIAL ORDER IN CONTEMPORARY NIGERIA

Authors: Omang,, Thomas Achoda; DonJosiah,, Samuel Kalu;

ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA AS AGENTS OF CHANGE: IMPLICATIONS FOR SOCIAL ORDER IN CONTEMPORARY NIGERIA

Abstract

The rapid expansion of digital technologies has transformed the Nigerian social landscape, with artificial intelligence (AI) and social media emerging as powerful agents of social change. While social media platforms have redefined modes of communication, political participation, and cultural expression, AI technologies increasingly shape everyday interactions through algorithmic governance, content moderation, and predictive analytics. Together, these forces have profound implications for social order in contemporary Nigerian society. On one hand, AI and social media empower citizens by amplifying marginalized voices, fostering digital activism, and reshaping social movements that challenge entrenched power structures. On the other hand, they introduce new risks, including misinformation, online polarization, and surveillance, which may destabilize traditional norms and exacerbate inequalities—a concern underscored by empirical trends showing 63% distrust in mainstream media and a growing reliance on AI-curated sources. Within Nigeria’s socio-political context—marked by youth-led mobilizations, digital entrepreneurship, and struggles for national cohesion—AI-driven tools and social media networks serve as double-edged instruments of both empowerment and disruption. This paper critically examines the interplay of these technologies, highlighting their role in negotiating authority, shaping cultural narratives, and influencing trust in institutions. By drawing on sociological theories of social order, the study interrogates how Nigeria can balance technological innovation with ethical frameworks that safeguard collective values. Ultimately, it argues that AI and social media are not neutral tools but active agents redefining the contours of social interaction, governance, and identity. To steer this transformation toward equitable outcomes, the study concludes with policy recommendations, including the development of ethical AI frameworks mandating bias audits, the implementation of nationwide digital literacy programs to combat misinformation, and demands for transparent governance from platforms regarding content moderation. This holistic approach is essential for harnessing technological potential while protecting the social fabric of a new Nigeria. 

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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