HUDUDIY MARKETING KONSEPSIYASI ASOSIDA NAVOIY VILOYATINING EKOTURISTIK RESURSLARINI RIVOJLANTIRISH YO'NALISHLARI
HUDUDIY MARKETING KONSEPSIYASI ASOSIDA NAVOIY VILOYATINING EKOTURISTIK RESURSLARINI RIVOJLANTIRISH YO'NALISHLARI
Mazkur maqolada hududiy marketing konsepsiyasi asosida Navoiy viloyatining ekoturistik resurslarinirivojlantirish yo‘nalishlari tahlil qilingan. Tadqiqotda hududning tabiiy-geografik xususiyatlari, noyob landshaftlari,qo‘riqlanadigan tabiiy hududlari hamda ekoturizmni rivojlantirish imkoniyatlari marketing yondashuvi nuqtai nazaridanbaholangan. Shuningdek, hududiy brendni shakllantirish, turistik mahsulotni diversifikatsiya qilish, infratuzilmanitakomillashtirish va raqamli marketing instrumentlaridan samarali foydalanish masalalari ko‘rib chiqilgan.Tadqiqot natijalariga ko‘ra, ekoturistik salohiyatdan oqilona foydalanish hudud iqtisodiyotini diversifikatsiya qilish,aholi bandligini oshirish va barqaror rivojlanishni ta’minlashga xizmat qiladi. Maqolada Navoiy viloyatida ekoturizmnirivojlantirishning ustuvor strategik yo‘nalishlari hamda amaliy takliflar ishlab chiqilgan.
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