Abstract – Sustainable cosmetics have emerged as a significant trend in the global beauty and personal care industry, driven by growing environmental awareness, regulatory pressures, and evolving consumer preferences for safer and eco-friendly products. Green formulations emphasize the use of natural, biodegradable, and renewable ingredients while minimizing harmful chemicals and environmental impact. Advances in green chemistry, biotechnology-derived actives, and sustainable sourcing practices are supporting the development of effective yet environmentally responsible cosmetic products. Eco-friendly packaging innovations, including recyclable, biodegradable, refillable, and reduced-plastic materials, further contribute to sustainability goals by lowering waste generation and carbon footprint. Additionally, changing consumer trends such as clean beauty, ethical purchasing, transparency, and environmentally conscious lifestyles are influencing product development and marketing strategies within the cosmetic sector. Despite notable progress, challenges remain related to ingredient standardization, regulatory compliance, cost implications, and verification of sustainability claims. Continued research, technological innovation, and collaborative industry efforts are essential to ensure that cosmetic products achieve both environmental sustainability and high performance while meeting consumer expectations.