this article analyzes the characteristics of the artistic text as a communicative medium. The artistic text is studied not only as a work of art that evokes aesthetic pleasure, but also as a linguistic phenomenon that provides a complex communicative process between the author and the reader. It highlights the process of transmitting meaning through such properties of language units as imagery, expressiveness, and multi-layering. It also reveals the role of the author's position, the addressee factor, context, and pragmatic meanings in the artistic text. As a result of the research, the communicative potential of the artistic text, its harmonious fulfillment of information, influence, and aesthetic tasks are explained on a scientific basis.