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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Claim

O'ZBEKISTON FRANCHAYZING BRENDLARINING XALQARO BOZORLARDA IMIJINI MUSTAHKAMLASHDA ZAMONAVIY BRENDBUKLAR YARATISHNING NAZARIY ASOSLARI VA AMALIY YECHIMLARI

descriptionPublicationkeyboard_double_arrow_right Article 01 Feb 2026Publisher:Zenodo
Authors: Anvar Xodjayev;

doi: 10.5281/zenodo.18801323 , 10.5281/zenodo.18801322

O'ZBEKISTON FRANCHAYZING BRENDLARINING XALQARO BOZORLARDA IMIJINI MUSTAHKAMLASHDA ZAMONAVIY BRENDBUKLAR YARATISHNING NAZARIY ASOSLARI VA AMALIY YECHIMLARI

Abstract

Ushbu maqolada O‘zbekiston franchayzing brendlarining xalqaro bozorlardagi imijini mustahkamlashdazamonaviy brendbuklarni yaratishning nazariy asoslari va amaliy yechimlari ilmiy jihatdan tahlil qilingan. Tadqiqotdaglobal marketing konsepsiyalari, brend identifikatsiyasi, vizual kommunikatsiya hamda franchayzing tizimidagi strategikboshqaruv yondashuvlari asosida brendbuklarning ahamiyati asoslab berilgan. Xalqaro brendlar tajribasi hamdaO‘zbekiston franchayzing subyektlarining amaldagi faoliyati kontent-tahlil, komparativ tahlil, SWOT-tahlil va ekspertintervyulari asosida o‘rganilgan.Tadqiqot natijalari shuni ko‘rsatdiki, milliy franchayzing kompaniyalarida professional darajada ishlab chiqilgan brendbuklaramaliyotini yanada kengaytirish brend imijini izchil shakllantirish va xorijiy bozorlarda samarali kommunikatsiyani ta’minlashuchun muhim imkoniyat hisoblanadi. Shuningdek, zamonaviy raqamli platformalarga moslashtirilgan, modul tamoyiligaasoslangan brendbuklarni ishlab chiqish kompaniyalarning vizual identifikatsiyasi, marketing kommunikatsiyasi hamdaiste’molchilar bilan emotsional aloqalar samaradorligini sezilarli darajada oshirishga xizmat qilishi ilmiy jihatdan asoslabberilgan.Tadqiqot natijalari franchayzing subyektlari uchun brendbuklardan strategik marketing vositasi sifatida samarali foydalanishbo‘yicha amaliy tavsiyalar ishlab chiqishda muhim ilmiy-amaliy ahamiyat kasb etadi

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average