The paper examines consumer behavior in the era of e-commerce diffusion, noting that the internet has rapidly evolved into a global phenomenon changing how consumers gather information, shop, and purchase goods and services. It argues that companies need to understand where, when, and why consumers behave online, and that the internet is commonly used by both consumers and businesses to buy and sell globally. The study is confined to Meerut district of Uttar Pradesh, with a sample of 100 respondents selected through questionnaire. Results show that the most influencing factors on consumer attitudes towards online shopping are website design, time saving, and security, with the aim of helping e-companies develop more effective marketing strategies to attract customers for online shopping.