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Article . 2004
License: CC BY
Data sources: Datacite
ZENODO
Article . 2004
License: CC BY
Data sources: Datacite
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Engagement Assessment of Community Radio Programmes on Youth Employment in Ghana's Coastal Areas, 2004

Authors: Adjoah, Kofi;

Engagement Assessment of Community Radio Programmes on Youth Employment in Ghana's Coastal Areas, 2004

Abstract

Community radio in Ghana's coastal areas plays a crucial role in disseminating information about employment opportunities to young people. A mixed-methods approach was employed, combining quantitative survey data and qualitative interviews to evaluate audience reception and content relevance. Community radio audiences showed a strong interest in employment-related programming, particularly those broadcast during the morning hours (7-9 AM), with engagement rates reaching up to 65% among young participants. The findings suggest that tailored and informative content can significantly enhance youth awareness about available job opportunities within coastal communities of Ghana. Community radio stations should further tailor their programming to reflect local employment needs, especially during morning hours when audience engagement is highest. Model estimation used $\hat{\theta}=argmin_{\theta}\sum_i\ell(y_i,f_\theta(x_i))+\lambda\lVert\theta\rVert_2^2$, with performance evaluated using out-of-sample error.

Keywords

Empowerment Strategies, Social Mobilization, Youth Development, Participatory Evaluation, Mixed-Methods Approach, Community Radio, Ghana, Coastal Regions

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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