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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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UNDERSTANDING CUSTOMER PAIN POINTS: REDUCING FRICTION IN ONBOARDING FOR DIGITAL BANKING PRODUCTS WITH SPECIAL REFERNCE TO SBI PRODUCTS WITH SPECIAL REFERENCE TO PARKTOWN BRANCH, CHENNAI

Authors: Dr.L.GEORGIA; Ms.ROSIMA.A;

UNDERSTANDING CUSTOMER PAIN POINTS: REDUCING FRICTION IN ONBOARDING FOR DIGITAL BANKING PRODUCTS WITH SPECIAL REFERNCE TO SBI PRODUCTS WITH SPECIAL REFERENCE TO PARKTOWN BRANCH, CHENNAI

Abstract

The digital transformation of the banking sector has made customer onboarding a crucial factor in the successful adoption of digital banking services. Despite continuous technological advancements, many customers continue to experience difficulties during the onboarding process. This study examines the customer pain points associated with digital onboarding of banking products offered by the State Bank of India (SBI). The research is based on primary data collected from digital banking users using a structured questionnaire. The study adopts a descriptive research design and employs percentage analysis for data interpretation. The study is based on a sample size of 100 respondents selected from customers of the SBI Park Town Branch. The findings reveal that customers face challenges such as credential recovery issues, technical glitches, unclear system messages, and inadequate user guidance during onboarding. These issues are more prominent among elderly users and individuals with limited digital literacy, resulting in incomplete onboarding and increased dependence on physical branch visits. The study also highlights customer preference for biometric authentication, step-by-step written guides, and video tutorials to enhance usability and confidence. The study concludes that simplifying onboarding procedures and adopting user-centric digital design can significantly improve customer satisfaction and digital banking adoption.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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