Non-financial motivation practices have attracted increasing attention in high-technology enterprises where knowledge workers value recognition, autonomy, and career development. Huawei Technologies, as one of China’s leading technology firms, has developed a distinctive management culture that emphasizes responsibility, learning, and internal growth rather than relying solely on monetary rewards. This study explores how non-financial motivation practices influence employee engagement at Huawei. Using a qualitative case study approach based on secondary data, corporate reports, and existing academic research, the paper analyzes the relationship between recognition mechanisms, career development systems, and employee engagement. The findings indicate that non-financial motivation plays a significant role in fostering employees’ emotional attachment and proactive behavior, although excessive pressure embedded in the organizational culture may partially weaken these positive effects.