1. Description This dataset contains the full extraction matrix used in the systematic literature review (SLR) published in: Veloso, M., & Gómez-Suárez, M. (2023). Customer experience in the hotel industry: a systematic literature review and research agenda. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2022-0517 The dataset includes all articles identified and selected through a PRISMA-based procedure from Scopus and Web of Science databases. The final sample includes 46 peer-reviewed journal articles (2006–2021) focused exclusively on customer experience (CX) in the hotel industry. 2. Search strategy Databases: Scopus Web of Science Keywords used: “Customer experience” AND hotel “Consumer experience” AND hotel “Brand experience” AND hotel “Hotel experience” “Guest experience” Selection procedure: Identification Screening Eligibility Inclusion (PRISMA adapted protocol) Initial records: 1,236After screening: 281After eligibility assessment: 142Final included articles: 46 3. Variables included in dataset The dataset contains the following variables (adaptar a lo que efectivamente esté en tu Excel): Author(s) Year Journal Country/context Methodology (quantitative, qualitative, mixed) Data collection method Theoretical framework used Definition of CX CX dimensions Antecedents Consequences Mediators Moderators Research gaps identified 4. Inclusion criteria Peer-reviewed journal articles English language Focus exclusively on customer experience in hotels Title or abstract includes selected keywords Exclusion criteria: Studies focused on Airbnb or peer-to-peer accommodations Studies addressing hospitality in general without specific hotel focus 5. File format XLSX format No personal or confidential data included All data extracted from published academic sources