This study analyzes mode choice behavior on Daan Mogot Road, West Jakarta, to address traffic congestion caused by high private car usage. A stated preference survey was conducted with 384 randomly selected respondents to identify factors influencing a shift from private cars to public transport, specifically Transjakarta Bus Corridor 3. Using a binomial logit regression model, the study found that travel time and congestion cost significantly affect mode choice, with 62% of respondents indicating a mode shift. The model demonstrates a good fit with a coefficient of determination of 0.603, which means that 60.3% of the variation in the dependent variable can be explained by the independent variables in the model.

Published in Evergreen, Volume 13, Issue 01. Citation formats available via DOI link.