Tourism plays a significant role in socio-economic development by creating employment opportunities, stimulating local economies, and enhancing cultural exchange. University students represent an important and promising segment of the tourism market due to their mobility, educational interests, and potential long-term contribution to the industry. This study examines the role of institutional and economic factors in promoting tourism among university students in Uzbekistan. The research analyzes the influence of government policies, university initiatives, financial accessibility, transportation costs, and tourism infrastructure on student participation in tourism activities.