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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Entrepreneurship, Start-Ups, And Innovation Management: Pathways to Sustainable Competitive Advantage

Authors: CS Neha Kishor Daga;

Entrepreneurship, Start-Ups, And Innovation Management: Pathways to Sustainable Competitive Advantage

Abstract

Entrepreneurship and innovation are widely recognized as fundamental drivers of economic growth, competitiveness, and technological advancement. Start-ups, in particular, play a critical role in introducing novel products, services, and business models that disrupt traditional markets and create new value. However, the suc-cess of start-ups depends not only on entrepreneurial intent but also on the effec-tive management of innovation under conditions of uncertainty, limited resources, and rapidly changing market environments. This paper examines the interrelation-ship between entrepreneurship, start-ups, and innovation management, emphasiz-ing how strategic entrepreneurial orientation and structured innovation processes contribute to sustainable competitive advantage. Drawing on established entrepreneurship and innovation theories, this study syn-thesizes existing literature to analyze key dimensions such as opportunity recogni-tion, entrepreneurial orientation, lean innovation practices, and the role of entre-preneurial ecosystems. The paper highlights how start-ups can manage innovation through agile methodologies, customer-centric development, and open innovation networks to improve adaptability and market responsiveness. Furthermore, it pro-poses an integrated conceptual framework linking entrepreneurial orientation, in-novation management practices, ecosystem support, and performance outcomes. The findings suggest that start-ups with strong entrepreneurial orientation and sys-tematic innovation management capabilities are better positioned to achieve scala-bility, resilience, and long-term growth. The study contributes to the entrepreneur-ship and innovation literature by offering a holistic perspective that bridges strate-gic intent and operational execution. Practical implications are provided for entre-preneurs, investors, and policymakers seeking to foster innovation-driven entre-preneurial ecosystems. The paper concludes by identifying future research direc-tions to empirically validate the proposed framework across industries and region-al contexts.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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