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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Smartphone Trial-ability and Customer Trust in South-South, Nigeria

Authors: Oto Eyamba Eshiett PhD; Prof. Anietie B. Akpan PhD; Aniebiet J. Etuk PhD; Sunday J. Akpan PhD;

Smartphone Trial-ability and Customer Trust in South-South, Nigeria

Abstract

The study examines how the opportunity to test smartphones before buying affects consumer confidence in Nigeria's South-South region. Building upon Rogers' theory on how innovations spread and established principles of consumer confidence, this interview-based research examines whether hands-on product trials shape purchasing decisions and brand reliability perceptions. The investigation centers on five leading smartphone manufacturers that dominated the Nigerian market in 2022: Samsung, Apple, Xiome, Oppo, and Vivo. By conducting detailed conversations with consumers and analyzing recurring themes in their responses, the study uncovers key elements that drive smartphone purchasing in developing economies and offers practical guidance for companies and sellers looking to strengthen their market position

Keywords

Smartphones, Trust, and Nigeria, Trial-ability, Product Development

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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