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Conference object . 2025
License: CC BY
Data sources: Datacite
ZENODO
Conference object . 2025
License: CC BY
Data sources: Datacite
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THE ROLE OF JOURNALISM AND LANGUAGE IN PROMOTING SUSTAINABLE DEVELOPMENT IN NIGERIA

Authors: Temitope Sarah David; Abimbola Mary Fabinu; Abigail Damilola Alagbe;

THE ROLE OF JOURNALISM AND LANGUAGE IN PROMOTING SUSTAINABLE DEVELOPMENT IN NIGERIA

Abstract

Sustainability development in Nigeria is not merely tied to good policies but also on effective communica-tion that will help mould the understanding and involvement of the people. This paper focuses on exploringthe complementary journalism and language in the support of sustainable development goals (SDGs) in theNigerian context. With a qualitative, desk-based design, the paper summarizes theoretical, conceptual, andempirical literature regarding the topic of development communication and linguistic practices. The paper,which is informed by the Development Media Theory, the Agenda-Setting Theory, and the Framing Theory,dwells on the way journalism can serve as a driver of awareness creation, advocacy, and accountability andthe language that shapes sustainability messages interpretation and action. The results indicate that journal-ism can only succeed in enhancing sustainability when it is clear, sensitive and ethical in its linguistic use,cultural consideration and also when it meets ethical reporting guidelines. Communication in languagesthat are easily accessible and that are native to a particular community brings about greater involvement andattitudes towards the policy than when communication is done using some elitist or over technical language.The paper also observes that such cooperation between the reporter and the linguist can foster all-inclusionsand compelling sustainability stories. It concludes that to meet the SDGs in Nigeria, linguistic competenceand journalistic professionalism should be combined and suggests multilingual solutions, media trainingand specialized training, and institutional collaboration as effective in enhancing sustainability communica-tion and national change. 

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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