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Behavioral Profiling and Causal Uplift: Beyond The Conversion with Meta-Learner Architectures

Authors: Robinson, Michael Forsythe;

Behavioral Profiling and Causal Uplift: Beyond The Conversion with Meta-Learner Architectures

Abstract

This paper presents a comprehensive framework for causal uplift modeling that moves beyond binary conversion metrics to estimate heterogeneous treatment effects at the individual level. We develop three meta-learner architectures (S-learner, T-learner, X-learner) with explicit bias correction via propensity scoring, augmented by psychographic transition priors for behavioral context. The framework introduces a four-quadrant decision taxonomy (Persuadables, Sure Things, Sleeping Dogs, Lost Causes) grounded in decision theory. This work develops individual-level causal inference methodology complementary to Robinson (2026a, 2026b).

Keywords

causal uplift, propensity scoring, Qini curves, treatment effects, meta-learners, behavioral profiling

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
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