
Conducted in partnership with the EY Foundation, the Channelling Motivations project focuses on how to cultivate intrinsic motivation (doing things because they are enjoyable) and internal motivation (doing things because they fit one’s values and identity). Why? Because research has shown that these are foundations for developing agency and human-centric skills - the very things that research also tells us young people increasingly need in this rapidly-changing labour market. In short, if we can nurture motivation, we can improve receptivity of the brilliant work that organisations are already doing on employability and skills, directing those who are most at risk of falling into the NEET (Not in Education, Employment or Training) category towards training and employment that aligns with their motivations and values. To reiterate: a focus on motivation improves young people’s receptivity to the inputs already on offer – whether that be careers guidance, or free AI skills courses. This work does not seek to replace existing skills interventions, but enables them to land more effectively, rather than ‘bounce off’. This brief summarises the findings of the Channelling Motivations project and sets out research-driven policy recommendations on how a focus on motivation can support young people to make a more effective transition from school into training and employment.
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