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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Gender Polarization in Voting: The Role of Negative Campaigning

Authors: Cappello, Liam James;

Gender Polarization in Voting: The Role of Negative Campaigning

Abstract

Across the globe men tend to lean towards right-wing parties while women are more likely to vote left. In addition, there is a well-documented pattern which shows that negative campaigning tends to be more effective among male voters and that right-wing parties are more likely to employ negative campaign tactics. This leads to the question whether gender polarization in voting can be partially explained by men’s greater susceptibility to negative campaigning. To explore this, a large-scale expert survey (NEGex) was merged with a collection of post-election surveys (CSES Module 5) to extract a database of 45,000 respondents, covering 200 parties over 34 national elections. The results confirm the hypothesis that the gender divide is partly due to men being more susceptible to negative campaigning, which right-wing parties commonly use more than their left-wing counterparts.

Keywords

Gender polarization, Campaign tone, Political campaign adverts

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green