Powered by OpenAIRE graph
Found an issue? Give us feedback
ZENODOarrow_drop_down
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
 View all 2 versions
Claim

A Study of Subliminal Cues and Their Influence on Purchase Decisions of Young Consumers in Urban Retail Markets

descriptionPublicationkeyboard_double_arrow_right Other literature type 30 Aug 2025Publisher:Zenodo
Authors: Saxena, Tavishi; Mishra, Mahesh Kumar;

doi: 10.5281/zenodo.18501994 , 10.5281/zenodo.18501993

A Study of Subliminal Cues and Their Influence on Purchase Decisions of Young Consumers in Urban Retail Markets

Abstract

This study examines the influence of subliminal phenomena on offline consumer buying behaviour among young consumers aged 18 to 30 years in Pune, India. Subliminal messaging, which operates below the level of conscious awareness, has attracted growing attention in marketing and consumer psychology due to its potential to subtly shape perceptions, attitudes, and purchase-related decisions.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now