ABSTRACT: This study explored the overlap between computing innovation and technology entrepreneurship in the emerging markets and consequently how the multidimensional technological advancement affects the formation, performance, and viability of entrepreneurship enterprises. The conceptual paper method is used in the study to assess the current literature on the international, African, West African, and Nigerian environment and summarize it to have an inclusive view of how digital products, AI-based innovation, platform-based systems, and ICT infrastructure relate and affect the results of technology entrepreneurship. It relies on the Diffusion of Innovation (DOI) Theory, Resource-Based View (RBV), and Technological Innovation Systems (TIS) Theory to conduct its research, which was integrated into a conceptual model of computing innovation on the performance of an entrepreneur. The findings that are necessary suggest that computing innovation has the potential to enhance startup, identification of opportunities, and competitive advantage, and the limitations, such as the absence of digital literacy and infrastructural issues, restrict the potential of technology-based entrepreneurship. The paper presents practical suggestions to entrepreneurs, policymakers, investors, and researchers that include the necessity of more comprehensive digital infrastructure, tactical use of resources, and enabling innovation ecosystems, which will lead to the development of entrepreneurship. KEYWORDS: Computing Innovation, Technology Entrepreneurship, Emerging Markets, Digital Infrastructure, AI-Driven Innovation, ICT, Startup Performance.