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Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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OLIY TA'LIM MUASSASALARINI INNOVATSION MENEJMENT ASOSIDA YASHIL MARKETINGDA RAQAMLI TRANSFORMATSIYANI QO'LLASH

descriptionPublicationkeyboard_double_arrow_right Article 03 Dec 2025Publisher:Zenodo
Authors: Sitora Boltayeva;

doi: 10.5281/zenodo.18479074 , 10.5281/zenodo.18479075

OLIY TA'LIM MUASSASALARINI INNOVATSION MENEJMENT ASOSIDA YASHIL MARKETINGDA RAQAMLI TRANSFORMATSIYANI QO'LLASH

Abstract

Ushbu tezisda oliy ta'lim muassasalarida innovatsion menejment asosida yashil marketingni raqamlitransformatsiya orqali joriy etish imkoniyatlari tahlil qilingan. Tadqiqotda raqamli texnologiyalarning ekologik tashabbuslarniqo‘llab-quvvatlashdagi o‘rni, marketing strategiyalariga integratsiyasi hamda samaradorlikni oshirishdagi roli asoslangan.Xalqaro tajriba va ilmiy manbalar orqali konseptual model ishlab chiqilgan. Tahlillar natijasida oliy ta'limda barqarorlikkaerishish uchun raqamli vositalar bilan uyg‘unlashtirilgan yashil strategiyalar zarurligi aniqlangan. Amaliy takliflar ilgarisurilgan.

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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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