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Part of book or chapter of book . 2025
License: CC BY
Data sources: Datacite
ZENODO
Part of book or chapter of book . 2025
License: CC BY
Data sources: Datacite
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Spatial Dynamics of AI and Digital Business Models in Reshaping Rural Economic Landscapes of India

Authors: Das, Dr. Sushant;

Spatial Dynamics of AI and Digital Business Models in Reshaping Rural Economic Landscapes of India

Abstract

Rapid spread of artificial intelligence (AI) and digital business models in recent years has changed rural market systems in India. AI-powered markets and e-commerce systems challenge long-standing indigenous economic patterns even as they offer equitable development and market expansion. From a geographical standpoint, this research paper evaluates the twin effects of digital disruption on conventional Indian rural economy. The paper explores how digital business models reinterpret local supply networks, livelihoods, and market geographies by combining artificial intelligence-driven market analytics with geographical data analysis. Combining GIS mapping, primary surveys, and case studies- spanning various rural areas of India, the mixed-method approach reveals both disruptive and synergistic patterns. Results show notable regional differences in digital adoption and socioeconomic results; while digitally developed areas show favourable synergies, underdeveloped areas suffer increased inequality. To support inclusive rural entrepreneurship, the report presents policy proposals for region-specific digital policies that harmonise AI innovation with indigenous knowledge systems.

Keywords

AI, GIS mapping, e-commerce, Digital India, Digital Business Models.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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