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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Computational empathy: Architecting AI-driven brand personalities that anticipate and resonate at a societal scale

Authors: Dzreke, Semefa Elikplim; Dzreke, Simon Suwanzy;

Computational empathy: Architecting AI-driven brand personalities that anticipate and resonate at a societal scale

Abstract

Static brand identities, remnants of stable cultural periods, significantly falter in today's unpredictable socio-cultural environments characterized by instantaneous emotional changes and systemic upheavals such as pandemics and political divisions. This research addresses the expanding "empathy gap" by presenting computational empathy: AI systems that design adaptable brand personas by integrating multimodal emotional data, contextual cultural analysis, and predictive modeling. The proposed approach transcends reactive sentiment analysis by including affective computing, societal-scale sentiment mapping, and ethical-by-design protections, facilitating contextual emotion forecasting and anticipating public requirements before their full manifestation. This paradigm change, validated by extensive societal datasets, redefines brand-consumer connections on a population scale, promoting meaningful and ethical participation while effectively reducing the dangers of emotional manipulation. Practical applications encompass crisis management and ethical marketing automation.

Keywords

Anticipatory Systems, AI Branding, Emotion Forecasting, Ethical AI, Societal-Scale Engagement, Computational Empathy

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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