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Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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From Screen to Destination: How Bollywood Films Promote Hidden Tourist Spots in India

Authors: Hisaria, Hritika;

From Screen to Destination: How Bollywood Films Promote Hidden Tourist Spots in India

Abstract

Bollywood films turn unknown places into famous tourist spots. Directors pick quiet and beautiful hidden locations for songs and scenes. Fans then travel to see these areas. This paper studies how Bollywood highlights lesser-known destinations in India. It includes examples like Pangong Lake from 3 Idiots, Rohtang Pass from Jab We Met, Chanderi from Stree, and recent spots like Ziro Valley. These places experienced huge visitor increases after the films. The study explores opportunities for local jobs, income growth, and balanced tourism. It also examines challenges such as environmental damage and overcrowding. Finally, it reviews measures including the new Rajasthan Film Tourism Promotion Policy 2025 with subsidies up to ₹3 crore. Film-induced tourism spreads visitors to remote areas and aids sustainable Indian tourism development.

Keywords

Film-Induced Tourism, Bollywood, Hidden Destinations, Sustainable Tourism, Economic Impact, Overcrowding, Government Policies, Rajasthan Film Policy 2025

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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