
Mazkur maqolada iqtisodiyot sharoitida bizneslarning o‘sishi va raqobatbardoshligini oshirishda marketingning tutgan o‘rni hamda mijozlarni segmentlarga ajratish strategiyasining ahamiyati tahlil qilinadi. Kichik biznes uchun bozorni chuqur o‘rganish, maqsadli segmentlarni aniqlash, xaridor ehtiyojlarini kategoriyalash marketing samaradorligini oshiruvchi asosiy omil sifatida ko‘rsatilgan. Ushbu yondashuvning amaliy ahamiyati xalqaro ilmiy tadqiqotlar va O‘zbekistonning amaldagi kichik biznes tajribasi asosida bayon etiladi.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
