This upload contains the data from the publication entitled 'The Potential of Tutoring in Higher Education: Students' preferences, consumption and the role of information' published in Higher Education. It contains three files. dce.dta contains the data restructured such as to analyze the choice experiment. Each row represent the choice for a specific alternative in a specific choiceset. descriptive.dta contains the data where each row represent an individual respondent, allowing for descriptive analysis of the sample factorial.dta contains the data to analyze the perceived effectiveness of different tutoring For further questions about data collection and experimental design, see the publication or contact the corresponding author. De Cort, W., & De Witte, K. (2025). The potential of tutoring in higher education: Students’ preferences, consumption, and the role of information. Higher Education, 90(4), 921-939.