
A technical solution called Customer Relationship Management (CRM) was developed in the 1970s to help businesses automate the control of their internal sales staff. The configuration, installation, deployment, and security of traditional commercial systems require a large team of experts and are expensive and complex in nature. By adopting a cloud-based CRM, you can do away with all of these issues since you won't need to manage any software or hardware, since that will be handled by a seasoned vendor[1]. Customer happiness is crucial because pleased customers function as free promotion for the business [5]. It is asserted that keeping current clients is simpler than acquiring new ones. As a result, businesses are developing plans to keep customers and retraining staff to focus more on providing excellent customer service[4]. With each passing day, research on CRM is growing quickly in practically every industry. CRM is well-known in the service sector, but lately, research publications published in sectors other than the service sector are growing. More advantages and disadvantages of the CRM system are being investigated by researchers and practitioners[5]. Vendors and consultants assert that implementing Sales Force Automation will have several advantages, including quicker cash flow, shorter sales cycles that will result in quicker inventory turnover, improved customer relations, increased salesperson productivity, accurate reporting, growing market share, higher win rates, lower cost-of-sales, more closing opportunities, and improved profitability. Softer results like fewer rework, quicker information, and better management reports can be used to balance out these hard outcomes. [6]. It is a leading CRM [Customer Relationship Management] platform that enables the automation of several processes, including scheduling emails and updating records, producing reports, visualizing data, and other tasks. SAP, Oracle, Microsoft, and other CRMs are available. A few well-known businesses that have made use of CRM features are Spotify, BYJU's, D-Mart[8], Toyota, etc. Both in terms of interest as a topic of scientific research and in terms of adoption in businesses across all industries, CRM has shown an exponential development since 2010[9]. A model for enabling ubiquitous, helpful, on-demand access to a shared pool of reconfigurable computing resources, such as networks, servers, storage, applications, and services, is known as cloud computing[12]. These resources can be quickly provisioned and released with little administrative effort or service provider interaction.
Salesforce; RDBMS; CRM; Data Management
Salesforce; RDBMS; CRM; Data Management
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