Abstract The retail industry in India has undergone a significant transformation over the last two decades, driven by technological advancements and the application of mathematical models. This paper explores the critical role of mathematics and information technology (IT) in shaping the retail sector in India, with a special focus on Thane district. The study highlights how mathematical tools and IT solutions are being used to optimize supply chains, forecast demand, enhance customer experience, and improve decision-making processes. A mixed-method research methodology, including quantitative data analysis and qualitative interviews, has been employed to provide a comprehensive understanding of the subject. The findings underscore the importance of integrating mathematics and IT to address challenges in retailing and provide actionable insights for stakeholders in Thane district.