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Other literature type . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Other literature type . 2026
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2026
License: CC BY
Data sources: Datacite
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CONFLICT, COOPERATION, AND VALUE CREATION: A NEGOTIATION CASE IN THE BRAZILIAN CITRUS INDUSTRY

Authors: Ricardo, André Monteiro Silva;

CONFLICT, COOPERATION, AND VALUE CREATION: A NEGOTIATION CASE IN THE BRAZILIAN CITRUS INDUSTRY

Abstract

This case study looks at a difficult bargain between a citrus seedling provider (seller) and a ru ral producer (buyer) in Brazil. The parties signed a contract for the purchase and sale of 112,000 citrus seedlings worth $344,000 (R$ 1,750,000.00, approximately), with payment in 14 monthly installments. However, the buyer defaulted on payments, leading to a critical juncture in the contractual relationship. As the parties sit down to renegotiate, their interests diverge: the seller seeks to deliver all seedlings and receive payment, preferably in cash or reduced installments, while the buyer aims to pay the debt in installments and resume the supply of seedlings. The outcome of this negotiation remains uncertain, raising questions about the parties' ability to find a mutually beneficial agreement. What strategies will they employ to resolve this? This case highlights the importance of flexibility, collaboration, and understanding the interests of both parties in achieving a successful negotiation

Keywords

Negotiation, Contract Renegotiation, Default, Business Sustainability

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average