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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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STRATEGIK MARKETING BOSHQARUVINING ZAMONAVIY MODELI VA UNI MILLIY IQTISODIYOT SHAROITIDA TATBIQ ETISH IMKONIYATLARI

descriptionPublicationkeyboard_double_arrow_right Article 21 Jan 2026Publisher:Zenodo
Authors: Bekpulatov Omadbek Otabekovich;

doi: 10.5281/zenodo.18328308 , 10.5281/zenodo.18328309

STRATEGIK MARKETING BOSHQARUVINING ZAMONAVIY MODELI VA UNI MILLIY IQTISODIYOT SHAROITIDA TATBIQ ETISH IMKONIYATLARI

Abstract

Globallashuv, raqamli transformatsiya va bozor o'zgaruvchanligining ortib borishi sharoitida strategik marketingni boshqarish funktsional biznes faoliyatidan milliy iqtisodiy rivojlanishning asosiy elementiga aylandi. Zamonaviy iqtisodiyotlar firma darajasidagi raqobatbardoshlikni innovatsiya, barqarorlik, bandlik va xalqaro mavqega ega bo'lish kabi kengroq milliy ustuvorliklar bilan uyg'unlashtiradigan moslashuvchan, ma'lumotlarga asoslangan va mijozlarga yo'naltirilgan marketing strategiyalarini talab qiladi. Ushbu maqola zamonaviy akademik adabiyotlarni sintez qilish orqali strategik marketingni boshqarishning zamonaviy modelini ishlab chiqadi va uni milliy iqtisodiyot sharoitida amalga oshirish imkoniyatlarini o'rganadi. Tadqiqotda zamonaviy strategik marketing modelining asosiy tarkibiy qismlari ta'kidlangan, uning mikro, mezo va makroiqtisodiy darajalardagi roli tahlil qilingan va muvaffaqiyatli amalga oshirish uchun amaliy mexanizmlar, qiyinchiliklar va siyosat oqibatlari muhokama qilingan.

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green