India is a rapidly developing country with a young and growing population. In later years, there has been a bigger focus on financial literacy in India, as the private sector and government have recognized the necessity of financial education in promoting economic growth and social development. India's financial services industry has seen significant change as a result of exposure to advanced finance due to technology, personal financial responsibility has grown. Financial literacy in India refers to the knowledge, understanding, and skills related to financial concepts, products, and services among individuals and communities in the country. It encompasses the ability to manage personal finances effectively, make informed financial decisions, and navigate various financial instruments and institutions This study provides a comprehensive assessment of financial literacy among the youth of Uttarakhand, examining their knowledge, behaviors, and attitudes toward personal finance. Financial literacy, which includes budgeting, saving, investing, and understanding credit, is a critical skill for navigating today’s economy, especially in developing regions like Uttarakhand. The research explores key factors influencing financial literacy, such as education, socio-economic background, geographic location (urban vs. rural), and access to digital financial services. Using a mixed- methods approach of surveys and focus group discussions with youth aged 15-30 from various parts of the state, the study assesses their financial understanding and decision-making abilities. The findings reveal a clear gap between urban and rural youth, with urban youth showing higher financial awareness and better access to financial tools, while rural youth struggle due to limited resources and education. Additionally, gender disparities highlight that young women, particularly in rural areas, tend to have lower financial literacy. The study emphasizes the need for policy interventions, such as integrating financial education into school curriculums, improving access to digital financial services, and launching targeted awareness campaigns. These measures are crucial for equipping Uttarakhand youth with the financial skills necessary for personal financial security, entrepreneurship, and the region’s broader economic development.